I’m a passionate Senior Content & Digital Communications Strategist who truly cares about meeting audience needs with clear storytelling and sound strategy that inspires, educates, and motivates action. From crafting compelling copy to partnering with comms, design, and product, I know that word work is only half the story.
And I’m deeply passionate about my craft, because there’s no way to love what I do without employing it.
That’s why my approach is rooted in data, research, and collaboration. I’m skilled at crafting impactful content, continuously iterating via A/B Tests and other performance metrics, and working with various partners to ensure content meets audience needs and business objectives. With hands-on experience architecting content strategy for international organizations big and small, I know how to distill complex concepts into storytelling that compels.
While in-house at Netflix and Airbnb, I produced digital strategy optimisation campaigns and user-centric, strategically sound content that guided, informed, or elicited action or conversion. With experience on various continents, I’ve won an award or two and have a multi-year track record of producing digital content in super fast-paced environments with deadlines due yesterday.
Over the past decade, I’ve called California, Germany, France, England, and Scotland home, while relying on my Native English copywriting skills to craft content that speaks to diverse audiences across locales.
Translating research into powerful storytelling brings me joy, which probably explains why my journalism has been published in international media publications like USA Today, The Christian Science Monitor, and Deutsche Welle, one of Germany's foremost news organizations. I obtained my Bachelor’s degree in Journalism from Emerson College and completed my Master's in Linguistics at The University of Edinburgh.
And when I'm not applying myself to all things content creation, you can find me working on my forthcoming book about the blues, or binge reading anything by Octavia Butler.
Long Story Short:
Digital communicator, UX Writer, Copywriter, and Journalist with more than a decade of experience in the U.S. and Europe at global brands like Netflix, Airbnb, and 23andMe.
Adept at crafting digital strategy and copy for tiny screens and long-form content that leans into narrative.
Both a big thinker who considers the wider brand, and a storyteller adept at persuasion.
Highly skilled at crafting conceptually clear, strategically sound copy that guides, informs, or elicits action or conversion.
A friendly collaborator who skillfully aligns with global colleagues and cross-functional partners.
An eye for detail and a knack for excelling in frenetically-paced environments.
I’ve reached users via all digital communication surfaces, and I’ve written every type of content for Consumer, Healthcare, Design, Tech, Entertainment and SaaS brands around the world.
I consider the brand and the user, with my words netting Netflix millions of dollars in revenue.